本文作者Michelle Lu，2018年从韦尔斯利毕业，到目前两年的职场经历，疫情期间跳槽到一家刚刚融资1.5亿美金、总部设在波士顿的新公司，担纲产品经理（Product Manager）。她是这家公司雇的第一个产品经理，自己独挑大梁。Michelle非常热情，学妹们经常向她请教求职经验，她也常常和大家交流，交流多了，索性就写了一篇长文，我把这篇文章翻译成了中文。
整理好LinkedIn职业档案后，要将你的职业档案设置更新为“欢迎招聘（仅适用于招聘人员）”（Open to Opportunities (Visible to Recruiters Only)）。这样猎头公司就会知道你在寻找新的机会。详细的LinkedIn职业档案会非常有效的吸引猎头前来与你联系。 此外，加入各种对你可能有帮助的LinkedIn群。例如大学校友群，专业群，等等。这些群对扩大你的关系网很有帮助。
在描述你的工作经历时，要尽可能量化你的业绩和成就。比如你是否将成本降低了10％？增加营销收入20％？虽然大家都知道这都是团队合作，年轻的员工的贡献可能并不显著，但是这些信息都有可能成为招聘经理对你下聘书的佐证。此外，简历上要少用被动式的普通词汇，比如 “ 得到（Got）、干过（Did）、做过（Made）等等”，要尽量多使用主动强势的词汇诸如“策划（Orchestrated）、协调（Coordinated）、设计（Engineered）、实施（Implemented）等等”之类的措辞来使你的简历更有活力。
如果还是找不到关系，可以寻问你的朋友中有没有人认识这个公司的员工，可以帮忙介绍。 在撰写电子邮件时，务必先简要介绍自己，提起你和收信人的共同关系/兴趣/等等，告诉收件人你有兴趣到他们的公司工作（如果是一个特定的职位，你可以提及），并询问收件人是否愿意花15分钟在电话上和你聊聊。不要请求收件人帮忙找工作，也不要请他们推荐——这让人看着很自私！你和收件人还没有真正认识呢。这种方法比直接联系要有效得多。 如果你的电子邮件收到回复，一定要尽快约好时间打电话。事先要准备好要询问的问题——关于职位，公司，等等。最好将通话时间限制为15-30分钟——不要占用对方太多时间！谈完之后要感谢他们的帮助和指导。如果电话里谈得很顺，他们很可能会将你的简历和其他信息转发给公司人力资源部或招聘经理。如果对方有这样的意向，请立刻将简历发送给他们！现在你知道至少是一个有关人员（不是软件）在审阅你的简历，被邀请面试的可能性会提高很多。
你可以到LinkedIn上搜索该公司的员工，并找到公司人力资源部的猎头人员姓名以及招聘职位的经理。比如说，如果你要寻找产品经理职位，就搜索产品主管或产品副总裁。 搜索到相关负责人员的联系资料后，你就要想办法和这些人通信。如果你订了LinkedIn Premium，就可以直接使用inMail积分来与他们联系。另外的一种更有效的方法是直接给他们发送电子邮件。通常，公司为员工的电子邮件地址设置了特定的命名模式（“名.姓”，等等），例如 email@example.com或mlu@company.com。有些网站（hunter.io）或Chrome浏览器扩展程序快捷程序（Clearbit）会在互联网上自动查找各种具有公司域名的电子邮件用以找出该公司电子邮件的结构并猜测其员工的电子邮件地址，猜对的机会很大。 投石问路的电子邮件必须保持简洁明快。简短地告诉对方你是谁，目前从事什么工作，正在寻找什么样的机会，附上你的简历并感谢对方的时间。
由于为防止新冠病毒传染而采取的社交距离，已经不可能将人群聚集在一个封闭空间开会。但是这并不意味着你不能参与！你可以出席许多公司和组织举办的虚拟招聘会以及非正式见面会。 第一步是要发现你所在地区有哪些活动。你正在寻找的职位很可能有相关的专业组织，你希望进入的行业多半会有专业联合会。如果你是一位女性或同性恋者，你可能会发现专门针对女性或同性恋的专业团体。这些组织常常会有网上招聘名单，以及免费（或象征性收费）的虚拟招聘会和网络联谊会。找到这些协会团体和组织，注册并参加他们的活动。 如果你在活动中与专业人士攀谈，一定要保持联系。在LinkedIn上与他们联系很方便。他们或许能够帮助你找到新工作。
A Young Professional’s Tips for Job Hunting during the Coronavirus Pandemic
By Michelle Lu, Class of 2018
Michelle Lu is a member of the 2018 class majoring Media Arts and Science. She has been a product manager in the healthcare technology space for the last two years. She just accepted a new job with significant compensation growth and increased job responsibility.
The coronavirus has created an unprecedented and unforeseen change in our economy and job market. Many companies have implemented hiring freezes, as the economic impact of the virus remains uncertain. Job searching is more difficult than ever. As someone who has recently transitioned to a new job in the midst of this pandemic, here are my top tips for finding a new corporate job during the coronavirus (and even at other times):
1. Update your LinkedIn
If you don’t already have a LinkedIn page, you should create one. LinkedIn is the best place for professional networking and job searching. Almost everybody in the white collar, corporate world has a profile there. This is where most recruiters will go if they have a job opening and are looking for good candidates to submit to the hiring manager.
Once you’ve created your profile, make sure to make your profile as detailed as possible. Put your education, your GPA (if you are an expecting or recent college graduate), your work experience (with a detailed description of your responsibilities and achievements), and anything else that may be relevant. The major difference between a LinkedIn profile and a resume is that there is no space or word limit on LinkedIn – you can put as much detail as you like (even multimedia files). However, it is important to keep your LinkedIn profile curated and uncluttered.
When you write the description of your work experience, make sure to include key buzzwords from the industry or job that you are aiming for. This will make it easier for recruiters and recruiting software to find you and match you to relevant opportunities.
Once you have finished curating your profile, update your profile settings to ‘Open to Opportunities (Visible to Recruiters Only)’. This tells recruiters that you are open to being contacted about a new opportunity. If you have a detailed LinkedIn profile, recruiters are much more likely to contact you.
Additionally, join any LinkedIn groups that apply to your situation. For example, if there is a LinkedIn group for your college alumnae, join that group. This will expand your network of connections.
2. Update your resume
Most likely you already have a resume. The general rule of thumb is that a resume should only be one page long. You must curate your resume to tell the story you want to present. Cut out anything that is irrelevant to your immediate goal, even if it is something that may be important to you. For example, if you are applying for a job in tech consulting, there is no need to include your participation in the Jazz band in college. If you are still struggling to fit everything into one page, consider some formatting magic – shorten the margins, decrease the font size, and try to be as efficient as possible with your wording.
For the best result, find or build a template that displays your information in a friendly, eye catching way. Most people only scan your resume for a few seconds before moving on. Make sure the most important information is the most eye catching (at the top, bolded, in a bright color, etc), and make sure to include eye catching industry buzzwords. As a word of warning – don’t make your resume too colorful. Although color can be an effective way to catch someone’s attention, it can be difficult to read a multi-color resume if it has been printed on a black and white printer.
When deciding how to describe your work experience, try to quantify your successes and accomplishments whenever possible. Did you cut costs by 10%? Increase revenue by 20%? Although everyone knows that it was mostly teamwork and as a junior member your contribution may not be critical, this allows a hiring manager to have an easier time justifying their potential investment in you. Additionally, instead of passive words like “Got, Did, Made, etc”, use strong action words like “Orchestrated, Coordinated, Engineered, Implemented, etc” to make your resume more energetic.
Before sending out your resume, make sure that you ask people close to you to take a look and give you feedback. They may catch a small mistake that you missed, or have a suggestion for a better way to frame something. Sometimes, what makes sense to you may not make sense to your reader.
3. Create a personal website (if applicable)
Creating a personal website is a great way to showcase your skills. If you are looking for a job in a creative field, this is crucial. A website can showcase your portfolio, projects, and accomplishments. For most people, using something like WordPress or Squarespace can make the process of creating a website much easier. For inspiration, simply google some examples of other people’s personal websites. Once you have built your personal website, you can add the link to your resume and to your LinkedIn. Be sure to keep your personal website up-to-date and in sync with your resume and Linkedin profile.
4. Begin job searching
Now that you have all of the right materials, where do you look? Because of the coronavirus pandemic, there are certain industries that are affected more than others. Do some research on the economic news. For example, the travel industry is hurting deeply right now. Events or businesses involving close personal interaction are also struggling and will likely continue to struggle. Consumer facing businesses such as retail (clothing, furniture, etc) will likely face trouble as Americans hunker down and tighten their purse strings. Technology or apps that are consumer facing and not necessities will likely suffer as Americans cut their spending.
Right now, the most insulated types of companies are B2B, or business to business companies in industries such as the healthcare industry, teleworking software, and financial industry. B2B companies sell services to other businesses, not consumers. Look for companies that are in industries least impacted or even thriving under the current environment and target those companies. They are the least likely to have implemented hiring freezes. Some are hiring like crazy.
5. Apply for jobs online
Applying online is the easiest way to apply for jobs. However, it also has the lowest success rate. Don’t rely solely on online applications when looking for a job. LinkedIn is a good place to find job listings, as are ZipRecruiter, Glassdoor, Indeed, etc. However, once you locate a particular job ad, apply through the company’s own website rather than through the quick apply option of these websites.
One trick is to copy and paste about 40 to 60% of the job description into your resume in size 1 font in white text (so that nobody can see it). The reason is because most online applications are filtered by software before a human even sees them. How do software filter resumes? By matching it to the job description. This at least ensures that your resume will be seen by a human, which is half of the success nowadays.
Additionally, if you are interested in a particular industry, do some research on that industry’s leading newsletters. Subscribe to those newsletters and keep up with the news – the names of prominent leading companies will appear in different articles. Keep an eye out – if the company has recently closed a huge deal or raised a large amount of investment, it’s likely they will be looking to hire! Go to their careers page and see what is available.
6. Find a connection
Let’s say you find a job ad that is extremely interesting and seems like a perfect fit for you. How do you get your foot in the door?
Go to LinkedIn and keyword search the company name, and then search for its employees. LinkedIn will tell you if you have a connection working at that company. If you feel comfortable, craft a LinkedIn message to that person asking to talk to them about their company. If you don’t have any mutual connections, do not worry! First, search LinkedIn to see if anybody from your alma mater works at the company. If so, craft a LinkedIn message to that person asking to talk to them about their company. If you have access to an alumnae directory, you can even search for their contact information and email them. If that doesn’t work, see if you have a mutual connection with someone who works at the company, and ask that mutual connection to introduce you.
When crafting your message, make sure to introduce yourself briefly, bring up your mutual connection / interest / etc, tell them that you are interested in working at their company (if there is a specific role, you can mention it) and ask if they would be willing to have a 15 minute call with you. Do not ask them for a job and do not ask them to refer you – this will look self serving! You two do not know each other yet. This method of reaching out is much more effective than cold messaging.
If you do receive a response, make sure to set up a call as soon as you can. Prepare questions beforehand – about their role, the company, etc. Limit the call to 15-30 minutes – do not take up too much of their time! Afterwards, thank them for their help and insight. If the call went well, they will likely offer to forward your resume and information to HR or to the hiring manager. In that case, send them your resume! Now you know that a real person will be looking at your resume for the position and it is much more likely you will get an interview.
7. Cold messaging
Let’s say there is nobody at that company who you have any kind of connection with. There is still hope! Search the employees of the company on LinkedIn and find the names of the recruiters / HR, as well as the potential hiring manager for the position. For example, if you are looking at a product management position, look for someone who is listed as the director of product management or VP of product management.
Contact those people – if you have LinkedIn Premium, you can use your inMail credits to contact them. However, a more effective way is to email them at their work email. Usually, companies have a specific pattern for their employee emails. For example – firstname.lastname@example.org, or email@example.com, etc. Use a website like hunter.io or a chrome extension like Clearbit, which trawls the internet for emails with the company domain, to find out the structure of that company’s emails and guess the employee’s email. There is a good chance that you will guess correctly.
When writing a cold email like this, keep it short and sweet. Start by introducing yourself briefly and telling them who you are, what you do, and what opportunities you are looking for. Attach your resume and thank them for their time.
8. Go to job fairs and meet up groups
In the age of coronavirus induced social distancing, large groups of people are no longer allowed to congregate in one closed space. However, that doesn’t mean you can’t participate! Plenty of companies and organizations are hosting virtual job fairs and meet ups that you can attend.
The first step is to find those groups in your area. What type of job are you looking for? It’s likely there are professional groups that exist for that role. What type of industry are you looking to be in? It’s likely there are professional groups that exist for that industry. Are you a woman? Are you queer? It’s likely there are professional groups that exist for your specific identity. Find those organizations, sign up, and attend their events. Frequently, they have online job listings, virtual job fairs, and virtual networking that are free to attend (or that you can attend for a small fee).
If you do meet someone during one of these events, make sure to keep in touch with them. Connect with them on LinkedIn. You never know if they might end up being able to help you along with your job search.
9. Ask your circle
One of the best ways to find a job is through your circle! Let everybody in your circle know that you are looking for a job. Ask your previous supervisors, your friends, the mentors in your life, etc – anybody that you know – if they can give you advice, if they know of any opportunities, or if they can introduce you to someone at your dream company. Ask, and you shall receive.
10. Killing the interview
When it comes to job searching, it is important to cast as wide a net as possible. It’s OK if you’re not sure: when in doubt, apply! And if you do get an interview offer, never turn it down, even if you are almost certain you would never actually work for the company or take the position. You may change your mind after the interview. Take every opportunity to practice interviewing! That way, when your dream job comes along, you will be ready and prepared to kill the interview!
The most important thing you need to prepare before any interview is your elevator pitch. It’s almost a certainty that the interviewer will ask you – “So, tell me more about yourself”. Make sure that you are prepared to launch seamlessly into your pitch – who you are, what you do, what you’re looking for, and why you are looking for it. What do you love about what you do? Why would you be a good fit for the job? It should not be too long or too short. Depending on the length of an interview, your elevator pitch can last from two to ten minutes. This is the best place to control your agenda. You want to make sure you tell a story that shines the best light on you, and highlights the areas that you want the interviewer to notice. Practice giving this elevator pitch with friends, and in as many interviews as you can until it becomes second nature to you.
11. Track everything
It is my belief that planning is crucial when it comes to job searching. Create a spreadsheet or a small database on an easy to use app such as Airtable of all of the opportunities you are considering applying to, you have applied to, that a recruiter has reached out to you about, or that you are in the middle of interviewing for. Track the name of the company, where they are located, the point of contact, where you are in the interview process, and any notes specific to that company. How long have you not heard back after contacting them? Have you sent thank-you emails on time? When should you send a follow-up email? Did they reject you? Write those notes down. Most likely you will be at different parts of the application process for different companies, and it can become confusing and difficult to track without software help. This will allow you to be on top of everything and make sure you are ready and prepared for the next steps for each opportunity.
Good luck! Job searching can be difficult, especially while a pandemic is raging and the unemployment rate hits double digits. However, as much as hiring slows down, opportunities are still out there. The key is to reach out and look for them. It takes time to find a good fit, so it’s better to start early. If you need a job yesterday, find something to do while patiently searching for your dream job. Never stay idle! A job at a supermarket is a hundred times better than doing nothing at home. I hope these tips help you find a great opportunity!